meet LORETTA hamilton.

Hey there! I’m Loretta Hamilton, a storytelling visual artist, designer, and creative director, based in Carson City, Nevada, just down the mountain from beautiful Lake Tahoe.

Inspired by Nature, I create bespoke luxury accessories and original fine art, as well as, bespoke design experiences as unique as the individual.

For 30+ years I’ve assisted an eclectic array of clients around the world — from individuals (adventurers, dreamers, truth seekers), creatives (designers, photographers, storytellers, artists), and strategists (entrepreneurs, business owners, coaches, marketers), tap into and fine-tune their aesthetic abilities and turn them into a strategic advantage.

Sometimes this is just a matter of helping them get out of their own way so they can invest in themselves and find more joy and less overwhelm — while saving time, energy and money, plus, being more confident in their choices and getting better results.

A Few Surprising Facts About Me…

I’m also known to be an espresso and croissant  craving adventurer, independent filmmaker, and entrepreneurial creator.

As an adventurer, I’ve flown a paraglider solo to 10,000 feet. And flown with her husband tandem in a foot-launched hang glider to 16,000 feet in the High Sierras and a powered hang glider to 14,000 feet above the peak of Mt. Whitney, CA.

As a storyteller and independent filmmaker, I’ve been executive producer, stylist, and camerawoman on over 40 films on light sport aviation – hang gliding, paragliding, and powered hang gliding.

As an entrepreneurial creator, I’m executive producer, creative director, stylist, and camerawoman at Adventure Productions LLC, an award-winning, full-service multimedia production company, and creative director at Sport Aviation Center, a flight school in Carson City, NV.

Dive a Little Deeper.

New here? Here's a great place to start.

The book.

What Is My Fascinating Individual Style? brings the concept, method, and framework of Fascinating Individual Style™ to you.

In this book, I take you step-by-step on a journey of discovery to find your fascinating individual style by bridging the gap between who and what you are and how you express yourself to help answer many questions, but most importantly, “Who am I, and what do I want to be known for?”

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What people are saying...

"This book isn’t just about what to wear. It’s a unique exploration into personality and its foundational connection to individual color and style. Loretta has a remarkable ability to distill complex ideas and systems that bridge the nature of who we are on the inside and how we can skillfully and artfully show up on the outside. If you’re a style seeker or in search of deeper inner-standing, this book will refine your self-perspective and provide deeper insight to make your aesthetic world a better place with Fascinating Individual Style." .
Loretta Hamilton
Colleen AbriePersonal Image Consultant Head-to-Toe Stylist for Women & Men
"This book is truly fundamental research on personal style. It leads you step-by-step through color and design theory ending with the truly original style portfolios. This book is for those who are looking for the deep knowledge and logical answers."
Loretta Hamilton
Olga Kamova Owner & Director of Kamova Institute of Color Analysis
"I feel like Loretta wrote this book for me! I am all about color and when I sat down to read this book my first thought… “I wonder why there are no pictures”. As I got into just the first few pages, I got my answer. This book is about limitless thinking, limitless possibilities, and daring to dream! You’ll discover the true you and not the “you” you think you should be. And just like the title, you’ll find this book fascinating!"
Loretta Hamilton
Diana AhrensProfessional Artist and Colorist
"This book is a fun and delightful look in even more depth as I always discover something new! Easy to break down a chapter and use it as a reference, especially the personality types."
Loretta Hamilton
Robin PenrodCreative and Land Developer
"Loretta has curated much of the color and style information that has arisen from Suzanne’s foundational work and intertwined it with personality theories, anchoring it in the Big 5 Aspect Scale Assessment to create her unique 64 Fascinating Individual Style Folios. If you are a DIY’er you’ll find loads of information to help you discover which personality facets resonate with you and how they can be best expressed through the physical facets of color, line and texture along with some inspiration for what impression you can make with your personal style aesthetic."
Loretta Hamilton
Joan KosmachukSeasonal Color, Style & Confidence Coach
“I encouraged Loretta to take the complex matrix of principles and form it into a simple to UNDERSTAND procedure. To teach people WHY, and not just how to accomplish the task. She's achieved this with her concept and framework shared in this book.”
Loretta Hamilton
Paul HamiltonAuthor, Indie Film Producer, and Certified Flight Instructor
"The importance of discovering 'who you are in your own story' cannot be overstated. Exploring the facets of what makes you "you" are found in this incredibly profound deep-dive into your style personality, how you present the "real you" - as you should want to do in all places and situations. Your style, wardrobe, scarf or jewelry, and even your wall decorations... each tells you and others who you ARE. Loretta Hamilton's book is a fun yet informative read, and you will meet yourself there."
Loretta Hamilton
Corinne HarrisVisual Artist and Social Media Manager
"As an independent business owner and educator, I’m constantly looking for ways to improve myself and my image so that I can be more relatable and productive with my students. Loretta Hamilton’s book, What is My Fascinating Individual Style?, offers a new way to explore your mind and find purposeful self-expression.
Loretta Hamilton
Michaela FlintEntrepreneur and FAA Certified Flight Instructor
"Loretta Hamilton’s book “What is My Fascinating Individual Style?" is a wonderful guide for anyone who is looking for fun and inventive ways to look, fashion, style and decorating. She uses psychology, behavior, and physical appearance to define ways to look at color and style to help you define how you want to present yourself to the world. It is a fascinating concept brought to the forefront to make sometimes difficult personal decisions fun. I plan to use the concepts to make my paintings better and change how I will present myself and my art in a different light. I loved It. 5 stars!"
Loretta Hamilton
Kathryn DudleyWatercolor Artist

Official Bio

Loretta Hamilton is an espresso and croissant craving adventurer, storytelling visual artist, designer, creative director, and author.

Since 1990, Loretta has assisted an eclectic array of clients around the world to tap into and fine-tune their aesthetic abilities and turn them into a strategic advantage. She has used her extensive knowledge of colour, design, and her psychology research to help individuals make the best colour choices for individual style, personal brand style, and lifestyle design. Sometimes this is just a matter of helping them get out of their way so they can invest in themselves and find more joy and less overwhelm — while saving time, energy and money, being more confident in their choices, and getting better results — without compromising their true selves, values, beliefs, or comfort.

Providing logic-driven, art-principled, psychology-based, and field-tested consulting, Loretta helps them find the freedom to tell their story in living colour and vivid detail — Whatever their adventure!

Using the ancient wisdom, traditional techniques, art and science, laid out in Loretta’s Fascinating Individual Style™ concept and framework, she guides individuals (adventurers, dreamers, truth seekers), creatives (designers, photographers, storytellers, artists), and strategists (entrepreneurs, business owners, coaches, marketers) to balance the individual, business, and creative aspects of showing up in the world.

They learn how to tap into their senses and superpowers to discover their inherent fascinating aesthetic advantage and the true value of their individual style expression.

Sharing this concept and framework, Loretta is the author of the book, “What Is My Fascinating Individual Style?”.

All about living a stylish, adventurous life at any age, Loretta’s passion is to help individuals understand themselves on a deeper, more meaningful level and find the freedom to tell their story vividly and in living colour — whatever their adventure. “Because that fascinating life you dream of – It’ll show up the moment you do!”

Based in Carson City, Nevada, USA, when she’s not transforming an individual’s aesthetic success in the world, she’s exploring the world with her husband. They recently enjoyed the wonders of Egypt.

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